The old school of document sharing online
was governed by the use of static PDF files. They were stable, dependable and
e-mailable. However, internet users have changed and their expectation has
changed. Browsing a two-dimensional dead document on a handheld computer can be
very difficult and uninteresting. The current users require interactivity,
responsiveness, and reading experience that resembles the feel of reading a
physical book and takes advantage of the speed of the web. Digital flipbooks
come in at this point. Using the conversion of regular documents into
interactive HTML5 publications, a business will be able to significantly
enhance the engagement of readers and time-on-page. The reason why many
marketers and content creators are afraid to make the switch is that they
believe that it would require them to have knowledge of codes or having to
spend a lot of money to hire a design team. Fortunately, web applications such
as PageTurnPro have made the process as easy as a couple of clicks. It takes just
a few minutes to create online
digital publication whether you are publishing a corporate brochure, a
monthly magazine or an annual report.
This is what you can do to create online digital
publication with PageTurnPro in six easy steps.
Step 1: Prepare your PDF file
Any good digital flipbook must have a good
foundation. PageTurnPro is based on turning your already existing files into an
interactive format, and this means that the first thing you need to do with it
is to make sure that your source material is in place.
Though it is done on the software side, it
is based on your PDF. Be sure that you save in a high-resolution PDF file. When
you are creating the document in design applications such as Canva. Have
readable fonts and quality pictures.
Step 2: Upload to PageTurnPro digital publishing
software
After that, you make your PDF prepared, you
are required to log in to your PageTurnPro account. The dashboard is efficient,
and thus, it is easy to find the “Upload" function.
Click on your file then start the upload.
PageTurnPro engine transforms your unaltered PDF into HTML5. The importance of
this format is that it provides flexibility in that, you can not only be
certain that your publication will be readable on all devices, including
desktop computers, tablets, and smartphones, but you are furthermore not
obligating the reader to install any third-party software or applications such
as Adobe Flash.
At this conversion stage, the program
rectifies your text and pictures making them crisp. This could be carried out
within a few minutes counting on the size of your file. The next stage is a
progress bar that will notify you that your digital book is at the next level.
Step 3: Customize your branding and design
With a generic viewer, your publication
will be out of touch with your business. PageTurnPro will also give you the
ability to completely customize the viewer interface to match your brand
identity.
It is at this point you assert the
ownership of the reading experience. You are able to post your company logo and
this will be displayed on the toolbar or the background of the viewer. This is
because even when a reader discovers your link through a third party, he or she
will instantly identify the source material.
Then adjust the color scheme. The viewer
can be changed to a background color or a customized background image can be
uploaded to fit your marketing materials. You also have an option of coloring
the toolbar to the hex code of your brand. Such nonverbal messages create
credibility and competence.
Step 4: Multimedia and interactivity enrichment
It is the place where a digital pub can be
distinguished as a normal PDF. A PDF is a 2D image; a PageTurnPro flipbook is a
multimedia package.
And now that you are able to create your
basic book you may add the interactive elements to it with help of the
PageTurnPro editor. This is commonly referred to as enrichment.
Links:
You may include internal links (such as a table of contents that you can click
on) so that the reader can navigate to certain parts. You must also put
external links to your site, product pages or contact forms to generate traffic
directly off of the publication.
Video:
expense embedded youtube or Vimeo video on the page. In case you are producing
a product catalog, a video demonstration that will be placed immediately next
to the product description can considerably boost conversion rates.
These features should be used
strategically. You want to make the reader have a more enjoyable time, not
deafen him with too much noise each page.
Step 5: Search engine optimization (SEO)
Coming up with great content is one thing,
but people need to know where to locate it. As opposed to a PDF, which can be
taken as a black box by search engines, PageTurnPro enables you to optimize
your publication in Google.
The title, description and keywords of the
publication can be optimized. This metadata informs search engines of the
content of your content.
Ensure that your title is descriptive and
has the major keywords that your audience may be interested in. It should be a
summary that draws users to the result of the search whenever they find your
publication among the search results.
Step 6: Publish and distribute
Your magazine is branded, designed,
interactive, and optimization-optimized. It is time to share it with the world.
Click the button of publishing and make
your flipbook alive. PageTurnPro creates its own URL of publication. You may
forward it through email newsletters or share it with your social media
platforms. Since the publication is kept on cloud one can easily view it, as
long as he or she has the link without necessarily downloading massive files.
To have an integrated strategy, insert the
embed code of the software. This gives you the opportunity to embed the
flipbook into your company website/blog. It looks as one of the components of
your webpage and makes the visitors spend more time on your site.
Conclusion
One of the fastest wins of digital
marketers is the transition from static files to dynamic digital flipbooks. It
increases the perceived value of what you produce and brings a quantifiable
enhancement in the interaction of the users with your brand.
With PageTurnPro you can go beyond the
constraints of the traditional PDF, by using these six steps to create online digital publication.
You develop something mobile friendly, searchable and interactive. The tools
are right at your fingertips whether you are wanting to push the sales by way
of a catalog or enhance the internal communication by way of a newsletter.

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